This morning while I prepared for an interview on Hello Detroit with Rev. Jim Holly, I thought of how important it was for me to know my target market prior to promoting my new book. I identified 2 primary target groups; 1 with over 650,000 potential customers another with 250,000 potential customers. When choosing the radio shows that I wanted to be a guest on, my target market guided my inquiries.
The wonderful thing about it, is that as I reach out to my target market, sub markets learn about my project which is a bonus. The key however is to measure my success as I promote my book and focus my attention on those areas.
By the way, my interview this morning sold 11 books before I could get off the air. I can't wait to check my in-box to see more fruit.
Who's your target market?
Posted By: Versandra Kennebrew
Saturday, December 20th 2008 at 7:17AM
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