Home Invites Members Groups Events Directories Videos News Photos Blogs Forums Chat
Home > Blogs > Post Content

Authors Should Guest Blog to Reach Their Ideal Audience (176 hits)

April 12, 2016 Written by Judy Cullins

Guest blog posts help expand your author name and book recognition, reputation, and message – IF you have a strategy.

Marketing a book can be daunting for an author and is the essential chore we writers like to avoid more than our in-laws. Fortunately, guest blogging provides a tactic that mostly requires the one thing we love to do – write! You need to rub a few elbows along the way too, but it will be with fellow writers (bloggers) and you will be reading more about the topics you’re passionate about. In fact, you may have already come across quite a few great blogs while conducting research for your book. Maybe you already connected with those authors as well? Your work is halfway done!

Awhile back, after much research and practice, I started my guest blogging adventure and thought you’d benefit by my tips here.

When Not to Guest Post

1. Don’t guest post until you build a body of work surrounding your expertise on a particular topic. This could mean up to 50 blog posts at your own website that relate to your book. Remember, you need to present yourself as an authority on the issues you will be covering.

2. Don’t guest post on low traffic or inactive blog sites if you want a bigger audience to see you. Review the amount of comments a blog receives and other social activity on the site. Check the number of the blogger’s followers on Facebook, Twitter, and their other social media pages too. Make sure they follow way less people than who follow them.

How to Market Your Guest Posts

Develop a strategy and do some action every day on this project.

1. Aim your information at prominent bloggers in your field.You can find them on Twitter and other social media sites. Do a search, follow them, see what they want, and then contact them to see how to submit a guest blog post.

2. Study your target blog sites and plan to write on their focus.Know the kind of blog posts they and their audience (and your potential audience) crave! If you already know them, they will accept you easily, so try to establish rapport beforehand. Connect with their social media accounts, share their updates with your network, and even link to their relevant blog posts from your own website.

If you find yourself unable to gain their attention through conventional channels, and if you know their site strongly engages your ideal book audience, you will need to send a powerful query that convinces them your post will serve their audience’s wants and needs. Think benefits. Ask for the writer’s guidelines to know if they have a word number limit too.

Prepare Well Before You Submit Your Guest Blog Posts

1. Make sure you write your very best, even if it takes hours.Know that savvy author guest posters make many sales by driving traffic to their book. When you do post on the bigger sites, you get a big opportunity to show your stuff and make your book business thrive.

2. Submit guest posts to smaller venues to get in practice before you pitch the big shots.

3. Consider your first guest blog piece carefully.This is your introduction to that audience. It’s gotta be great, so people at that site will become your fans and start following your work. When I sent my LinkedIn Marketing for Authors piece to a large self-publishing site, I got all kinds of inquiries about my book coaching, and book sales too.

4. Engage your audience in each blog post.From a marketer’s point of view, you need to engage your blog readers with a great hook in the first sentence. That means asking where are they now? Problems? Concerns? You need to establish rapport with them, so they know you care. So many of my writing clients rush into the post and “tell all” that doesn’t get readers’ attention. Without engaging them, they won’t read the whole post and won’t leave a comment, connect with you online, or buy your book.

5. Think easy to read lists and tips.What does your ideal audience want? You must speak to them. So often, experts think from their point of view. This lecturing or telling misses the mark. Tips and numbered how to’s work wonders. Hence, many of my blog posts follow this plan. Compliments come regularly for well-constructed blogs.

6. Be patient with the process.While some sites are really organized and have plenty of Virtual Assistant help, others are slow to share your gems. Just send a friendly reminder to your target people when they are slow to post.

7. Make sure you subscribe to these sites, so when you get a comment, you’ll be able to respond right away.You need to be on the ball for this or you will lose opportunities. It takes a lot of interacting before any book sales take place.

8. Schedule new guest blog posts regularly.The more you are seen, the more traffic will come your way.

BONUS #9. Use material from your book as guest blog posts.If you own the rights to the contents of your book (if you self-published, you certainly do!), then you can use short excerpts from your book as blog posts. You may need to reformat them a bit beforehand. At the end, tell your readers this information came directly from your book and if they wish to learn more, they can find your book HERE. A perfect and easy lead-in for you without needing to feel too sales pushy.
Posted By: Cortez Law III
Tuesday, June 14th 2016 at 5:07PM
You can also click here to view all posts by this author...

Report obscenity | post comment
Share |
Please Login To Post Comments...
Email:
Password:

 
More From This Author
THE PRIEST'S GRAVEYARD
Female Protagonists in Crime Fiction: What You Need to Know
How to Write Better Villains: 5 Ways to Get Into the Mind of a Psychopath
COMMENTARY: Dean Heller and Dina Titus introduce legislation aimed at heading off efforts t
Will Rick Perry bring high-level radioactive waste to Texas?
“ALL THAT IS NECESSARY FOR EVIL TO PREVAIL IS FOR GOOD MEN TO KEEP SILENT!”
Reid's retirement could rescue Yucca Mountain plan
Will San Onofre's waste wind up at Yucca Mountain?
Forward This Blog Entry!
Blogs Home

(Advertise Here)
Who's Online
>> more | invite 
Latest Photos
>> more | add
Latest Member Activity
deborah king just joined a new club (christian writers). 12:05AM
deborah king just edited her profile. 11:55PM
deborah king just became a new member. 11:53PM
sheri powell just became a new member. 11:59PM
cortez law iii just posted a blog entitled 'the priest's graveyard'. 10:10PM
lynn pinder just edited her profile. 04:38PM
gregory boulware, esq. just commented on a blog entitled '~ ‘the report of sagacity and mysterious redolence’ ~'. 01:53AM
min sammy jackson just commented on a video entitled 'stop the voilence / cease the crime nationwide 2017'. 07:42AM
lynn pinder just commented on a article entitled 'introducing christian authors on tour's multi-state, christian book tour'. 02:59PM
lynn pinder just posted a article entitled 'introducing christian authors on tour's multi-state, christian book tour'. 02:51PM
gomes phillip just became a new member. 04:38AM
cortez law iii just posted a blog entitled 'female protagonists in crime fiction: what you need to know '. 07:03PM
>> more | invite friends